Jun 08

What Worries Would-Be Buyers

What Worries Would-Be Buyers

What Worries Would-Be Buyers. Image courtesy of Ambro / FreeDigitalPhotos.net

What Worries Would-Be Buyers. Image courtesy of Ambro / FreeDigitalPhotos.net

With interest rates threatening to rise in the near future and pent-up demand at high levels in many parts of the country, buyers might feel ready to make a move. But a pair of surveys released this week reveal that many of them aren’t.

One survey from TransUnion, a Chicago-based credit information and protection company, reveals a majority of those planning on or considering buying a home in the next 12 to 18 months are unsure about what to do to improve their credit score. Nearly a third believe that closing old accounts—something that could actually harm their score—would help. They also found that a majority of the respondents were unsure about how their credit score affects the home financing process.

The survey, conducted by Toluna Analytics last month, included responses from 1,008 Americans, ages 18 to 64, who are planning or considering a home purchase within 12-18 months. Of these potential home buyers, 74 percent believe it’s important to check the accuracy of their credit report, but less than 45 percent correctly understand what their credit score even means, indicating a knowledge gap that real estate professionals can help to minimize.

You might consider tailoring your educational messages to potential home owners differently, depending upon where you work in the country. A second survey conducted last month concentrated on a specific age group, and found that knowledge gaps vary from region to region.

According to a survey from California-based Carrington Mortgage Services, millennials in the South are not only concerned about low credit scores, but they also worry that they don’t really know where to start when it comes to home ownership. By way of contrast, the survey found that Midwestern millennials are holding out on buying a home due to staggering amounts of student debt. Meanwhile, young adults in the Northeast are most concerned with credit card debt and those in western states are worried about being able to come up with enough money for a down payment.

Still, they found that more than half of the 2,000 millennials surveyed stated that they plan to buy a home within the next two years.

Sources: “Home Buyers Uncertain About How a Credit Score Affects Financing Process,” TransUnion (June 2, 2015) and “Survey by Carrington Mortgage Services Signals Down Payment Still Major Hurdle for Most Millennials,” PR Newswire (May 28, 2015)

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