Oct 28
Who Has the Biggest Kitchens? For your remodeling clients, they may want to make sure they don’t end up making a kitchen too small compared to other homes in the area. However, the size of the kitchen may vary drastically by geographic location, home size, and home style, according to new research from …
Oct 27
Have You Spent Too Much on Digital Ads? Real estate professionals are big spenders when it comes to advertising. They will spend an estimated $25.9 billion this year alone, according to the 2016 Real Estate Advertising Update by Borrell Associates, which tracks advertising data. The report includes results from the company’s survey of about …
Oct 26
Debunk Your Buyers’ Top Fears Home buyers may get a little anxious when facing the biggest transaction of their lives. Doubt starts entering and they may start second-guessing whether or not they are making a good move. Realtor.com® recently featured some of buyers’ top fears during the home-buying process and how you can help ease …
Oct 25
3 Marketing Excuses You Need to Dump Do you find yourself making excuses when it comes to your marketing? When some of these excuses enter your head, try to control them, a new article at Forbes.com warns. Otherwise, you risk falling into the trap of becoming a lazy marketer. This is what always has …
Oct 24
More Owners Are Remodeling: Be Their Guide For your outreach to past prospects, you may want to talk home renovation. There are growing signs that it’s top of mind among more home owners lately, and they might need some advice. Home renovation and repair spending are showing strong gains that are expected to continue …
Oct 20
Ways You Could Irk a Client as a Know-It-All “A great customer experience is one where customers feel good, even look good,” writes Forbes columnist Micah Solomon, a customer experience coach, trainer, and author. In the end, they’ll feel good about you then too. Yet, too often sales professionals are so concerned with …
Oct 19
New Mortgage Applications Up 3% This Week Even as rates were on the rise last week, mortgage application volume still managed to squeeze out a 0.6 percent increase on a seasonally adjusted basis, the Mortgage Bankers Association reports Wednesday. Total mortgage applications include those for refinancings and home purchases. Mortgage applications are now 18.5 …
Oct 18
A Home Owners’ Biggest Fear Seventy-five percent of Americans say they are concerned about losing housing, according to a survey conducted by The NHP Foundation, a not-for-profit provider of affordable housing. Their concerns stem from a fear of losing a job, perceived lack of affordable options, rising rental costs, and retirement. “Job loss is the …
Oct 17
Stay Out of Your Clients’ Spam Folder You know how annoying e-newsletters can be. They fill your inbox every day, and only a fraction of them are actually relevant to you. So imagine how your customers feel. If you’re using an e-newsletter to keep your clients and prospects informed of local real estate data or …
Oct 14
Where the Foreclosure Niche Still Makes Sense Foreclosures are falling across the country, with inventory plummeting nearly 30 percent year-over-year in August, according to a newly released report by CoreLogic. Completed foreclosures are now down 69 percent from its September 2010 peak – 37,000 in August compared to 118,221 in September 2010. Home …
Oct 13
What Really Makes Sellers Want to Move Home owners entering the market are motivated to sell desiring either an upgrade or a downsized home, finds a new survey conducted by realtor.com®. Home owners looking to move due to retirement or to lower their cost of living were the two biggest increases this year in …
Oct 12
Americans Want More Bathrooms at Home The share of new homes started with three or more full bathrooms is on the rise. That also reflects builders’ focus on the higher-end, larger homes since the end of the Great Recession. Twenty-seven percent of new single-family homes started in 2015 had three full bathrooms and 10 …
