Nov 16
Why Your Buyers Need to Get a CLUE Eighty-six percent of Americans are unaware that insurers’ use of the claims history for the previous owners of their home can be factored into setting their premiums for a new policy, according to a new survey of more than 1,000 adults by InsuranceQuotes. Many insurers …
Nov 15
Home Ownership Key in Retirement Older home owners who leverage the equity in their home may be better off in funding their retirement, according to a new study by the Urban Institute. However, the recession may have hampered many retirees’ abilities to do so. “Not only does a house meet the basic needs …
Nov 11
Keep in Touch: Up Your E-mail Subscribers Marketers still rely on e-mail outreach to net new customers. After all, e-mail marketing can work 40 times better at getting customers than Facebook and Twitter. Many companies note that e-mail is their most effective channel for generating revenue too, according to Hubspot. So how can you …
Nov 10
‘I Voted’ Stickers Have Real Estate Connection Those white “I voted” stickers people received at the polls Tuesday have an apparent tie to real estate. The Phoenix Association of REALTORS® claims that they originally came up with the idea for the non-partisan stickers in 1985, according to WKYC.com in Milwaukee. At the time, the association’s …
Nov 09
Perk for Owners Near Football Stadiums For home owners who live near popular college football towns, they may be able to recoup up to 70 percent of their monthly home ownership costs by renting out their home on game days for just one night, shows a new analysis. The median nightly listing price …
Nov 08
Global Trends That May Affect Your Market Sometimes it’s obvious how global shifts can rock the real estate industry world-wide, such as when the Brexit vote caused British investors to pull back due to a falling pound this summer and fall. Other signs are subtler. And as Carla Rayman, CIPS, e-PRO, GRI, told attendees …
Nov 07
You Can Be Successful at Any Age, Study Says Don’t let your age ever get you down. It should never hinder you from being successful in your business, finds a new study. For decades, scientists who study achievement have found that people tend to achieve their most promising work earlier in life rather …
Nov 04
Make Moving With Pets Easier Americans are big pet owners. About 65 percent of all U.S. households — 79.7 million households — own pets, according to the American Pet Product Manufacturers Association’s 2015–2016 survey. In 2015, Americans spent more than $60.6 billion on their pets. About 10.7 million people move with their pets …
Nov 03
Nail the Right Color for Your Listing You’ve seen clients react: The wall color can make or break a room. And when selling a home, choosing wrongly could make for a very costly mistake. The color “sets up the temperature, the depth, the mood, and the atmosphere for all the other colors to be …
Nov 02
Here’s What Has Your Sellers Most Worried Forty-five percent of more than 1,700 home owners say they are planning to sell, but the majority of them aren’t sure when they will list, according to a new Redfin survey. Concern over finding a replacement home is the top reason for their indecision. Yet, 42 percent of …
Nov 01
Haunted Houses for Sale… Some home sellers and real estate professionals are using Halloween to market the “haunted home” reputation of their listing. And for fodder, here are some of the spookiest listings for sale across the country, according to TopTenRealEstateDeals.com: Haunted mansion: A remodeled 5,000-square-foot home featuring five bedrooms and three baths on …
Oct 31
Use Facebook to Generate Offline Referrals Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to buy or sell a house. But often the reality …
