Feb 10
Quicken Loans’ Super Bowl Ad Generates Buzz Quicken Loans’ Super Bowl 50 commercial promoting its Rocket Mortgage app has sparked discussion online, including questions about whether the lender is making getting a mortgage too easy now. In the 60-second commercial spot, the company touts: “You can get a mortgage from your phone.” The company …
Feb 09
Boost Curb Appeal with $100 in 4 Easy Steps Does your listing need a more inviting first impression from the outside? Stager Cora Sue Anthony with Antony Staging in Oakland, Calif., says you don’t have to break the bank to get an instant lift to a home’s curb appeal. In fact, in a …
Feb 08
Housing Winners = Super Bowl Champs Realtor.com® predicts a Denver Broncos win over the Carolina Panthers in Super Bowl 50 this weekend. That could prove to be good news for the national housing market as well, the real estate site says. “Although there is no economically driven correlation between the outcome of the Super …
Feb 05
Your Online Sphere is Larger Than You Think The idea that everyone is connected by six degrees is becoming outdated, as new Facebook research shows its users are connected to each other by an average of 3.57 degrees. Facebook marks its 12th birthday today, which they’ve dubbed “Friends Day,” by reminding users how their …
Feb 04
Groundhogs Know Best: Spring Buying Is On The infamous groundhog – Pennsylvania’s Punxsutawney Phil – may not only have the power to predict how many more weeks are left to winter but also the ability to predict the start to housing’s busiest time of year. Phil didn’t see his shadow on Tuesday’s Groundhog Day, …
Feb 03
Apply Now for the 2016 Good Neighbor Awards REALTOR® Magazine is currently accepting applications from REALTORS® for the 17th annual Good Neighbor Awards. This program recognizes NAR members who go above and beyond to support their communities through charitable and volunteer work. Five winners will be announced in this year’s November/December issue of …
Feb 02
The Wealthy Still Want a Trophy Home Wealthy hot spots like the Hamptons, Beverly Hills, and Aspen are not seeing any shortage of home buyers in their ultra-luxury housing markets, proving the global market panic isn’t deterring the rich in real estate. The wealthy are still seeing real estate as a strong investment, despite …
Feb 01
Equity Gains for 2015 More home owners are unlocking equity, which has pushed the number of underwater properties nationwide to about half of the peak reached in the second quarter of 2012, RealtyTrac reports in its Year-End 2015 U.S. Home Equity & Underwater Report. By the end of 2015, about 6.4 million homes – or …
Jan 29
4 Ideas You Need to Unlearn There’s a lot of advice about how you should or shouldn’t grow your business or service your clients, and somehow, certain ideas become gospel in the industry. At this year’s Inman Connect conference in New York, agents and brokers shared their best business insights, and many of their suggestions …
Jan 28
Homes Built for Roommates? The New American Home, unveiled at the International Builder Show last week in Las Vegas, was designed with roommates in mind. The 5,200-square-foot home tied in nontraditional living arrangements for extended families or roommates who may be sharing the same roof to ease financial burdens. The home, designed by Element …
Jan 27
Life for Closed Hospitals: Condos As hospitals across the country close down, developers are seeing unexpected new purpose for these now vacant spaces. Developers in New York City have increasingly reenvisioned shutdown hospitals as luxury condominiums – believing they can make “hospital buildings hospitable for full-time residents,” The New York Times reports. For example, …
Jan 26
Home Staging Evolves In the age of HGTV, real estate professionals say home staging is growing in importance and becoming more sophisticated, according to a recent article in The New York Times, which highlighted the value of home staging. “It always makes a difference, and is essential in this market,” says Richard Balzano, an …
