Nov 08
Global Trends That May Affect Your Market Sometimes it’s obvious how global shifts can rock the real estate industry world-wide, such as when the Brexit vote caused British investors to pull back due to a falling pound this summer and fall. Other signs are subtler. And as Carla Rayman, CIPS, e-PRO, GRI, told attendees …
Nov 07
You Can Be Successful at Any Age, Study Says Don’t let your age ever get you down. It should never hinder you from being successful in your business, finds a new study. For decades, scientists who study achievement have found that people tend to achieve their most promising work earlier in life rather …
Nov 04
Make Moving With Pets Easier Americans are big pet owners. About 65 percent of all U.S. households — 79.7 million households — own pets, according to the American Pet Product Manufacturers Association’s 2015–2016 survey. In 2015, Americans spent more than $60.6 billion on their pets. About 10.7 million people move with their pets …
Nov 03
Nail the Right Color for Your Listing You’ve seen clients react: The wall color can make or break a room. And when selling a home, choosing wrongly could make for a very costly mistake. The color “sets up the temperature, the depth, the mood, and the atmosphere for all the other colors to be …
Nov 02
Here’s What Has Your Sellers Most Worried Forty-five percent of more than 1,700 home owners say they are planning to sell, but the majority of them aren’t sure when they will list, according to a new Redfin survey. Concern over finding a replacement home is the top reason for their indecision. Yet, 42 percent of …
Nov 01
Haunted Houses for Sale… Some home sellers and real estate professionals are using Halloween to market the “haunted home” reputation of their listing. And for fodder, here are some of the spookiest listings for sale across the country, according to TopTenRealEstateDeals.com: Haunted mansion: A remodeled 5,000-square-foot home featuring five bedrooms and three baths on …
Oct 31
Use Facebook to Generate Offline Referrals Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to buy or sell a house. But often the reality …
Oct 28
Who Has the Biggest Kitchens? For your remodeling clients, they may want to make sure they don’t end up making a kitchen too small compared to other homes in the area. However, the size of the kitchen may vary drastically by geographic location, home size, and home style, according to new research from …
Oct 27
Have You Spent Too Much on Digital Ads? Real estate professionals are big spenders when it comes to advertising. They will spend an estimated $25.9 billion this year alone, according to the 2016 Real Estate Advertising Update by Borrell Associates, which tracks advertising data. The report includes results from the company’s survey of about …
Oct 26
Debunk Your Buyers’ Top Fears Home buyers may get a little anxious when facing the biggest transaction of their lives. Doubt starts entering and they may start second-guessing whether or not they are making a good move. Realtor.com® recently featured some of buyers’ top fears during the home-buying process and how you can help ease …
Oct 25
3 Marketing Excuses You Need to Dump Do you find yourself making excuses when it comes to your marketing? When some of these excuses enter your head, try to control them, a new article at Forbes.com warns. Otherwise, you risk falling into the trap of becoming a lazy marketer. This is what always has …
Oct 24
More Owners Are Remodeling: Be Their Guide For your outreach to past prospects, you may want to talk home renovation. There are growing signs that it’s top of mind among more home owners lately, and they might need some advice. Home renovation and repair spending are showing strong gains that are expected to continue …
