Apr 27
Use the Power of Gratitude to Spark Loyalty It’s important to thank your customers for their business, and that couldn’t be easier with the rise of social media as a mass communications method. Gratitude should be at the core of a marketer’s brand, says Bardi Toto Drake, author of “The Power of Asking.” …
Apr 25
4 Bathroom Fads That Turn Buyers Off For some buyers, the bathroom is a deal breaker. So if your listing includes these fading bathroom trends, you might have a harder time selling it. Realtor.com® notes some fads you may want to suggest your sellers change before putting their home on the market. All-white …
Apr 24
Green Matters in Real Estate, Surveys Show Your clients want to hear more about green real estate and why it matters, surveys show. Whether they’re first-time buyers or existing homeowners, consumers are showing more desire to learn more about environmental matters in housing. Indeed, 61 percent of homeowners have researched energy-efficient improvements, according to the …
Apr 21
The Big Boomer Sell-Off Coming in the 2020s? Arthur C. Nelson, a University of Arizona professor, predicts the “great senior sell-off” will occur in the mid to late 2020s. It’s a few years later than what Nelson had originally predicted in 2013 (he originally said by 2020). He says baby boomers are living in their …
Apr 20
Why Removing That Wall Isn’t Always So Easy Design TV shows make it look so easy: Just remove a wall or two and you have the open floor plan you’ve always wanted. But not so fast. Tearing down a wall could open up a host of other problems—some structural, if not done properly. It …
Apr 19
Court College Grads: Here’s Why Americans with an education level of bachelor’s degree or higher are more likely to own a home by age 30, according to a new study from the Federal Reserve Bank of New York. That’s regardless of their student debt situation too, the study finds. Researchers who tracked college …
Apr 18
Forget Millennials: Gen X Is Driving the Market Millennials may often get all the attention, but members of Generation X are really the ones who have been driving the housing market lately. Gen Xers, who are between the ages of 37 and 51, make up the second largest share of home buyers, comprising 28 percent …
Apr 17
5 Ways to Make Listing Photos Pop Photos of your listing are crucial when selling a home and presenting it online to potential suitors. The New York Times recently featured several suggestions from professional stagers and interior photographers on how to achieve a picture-perfect home, including: Trim the belongings. “Instead of having lots of …
Apr 14
What’s on Home Shoppers’ Wish Lists A new realtor.com® survey reveals the top desires of home buyers today: Ranch-style homes, big backyards, and updated kitchens. More than half of home buyers say they’re on the hunt for a three-bedroom home, and 75 percent want a two-bathroom home as well, according to realtor.com®’s home buyer survey. …
Apr 13
Renters Are Starting to Feel Richer, But… Trying to convert renters to homeowners? Your job may be getting tougher. A new survey from Freddie Mac finds more renters are optimistic about their financial situations, but they’re less likely to move even if their rents increase. “It would appear from our new survey that …
Apr 12
Watch for These Open House Red Flags How fast can you pick out signs of deferred maintenance in a listing? Realtor.com® recently spotlighted several red flags to watch for at an open house. Intense scents. The stronger the air freshener, the more likely the seller is trying to mask an offensive odor, warns Denise …
Apr 11
Wire Scam Warnings as Spring Season Starts As the spring home buying season begins to heat up, the real estate and title insurance industries are reminding home buyers about wire fraud scams increasingly targeting them to steal their down payment funds. The National Association of REALTORS® has issued warnings to its members that hackers are trying …
