Oct 16

Sell Your Listing With the Right Music

Sell Your Listing With the Right Music

Sell Your Listing With the Right Music

Sell Your Listing With the Right Music

A little music may be just what your listing needs. Some real estate professionals believe that soft music playing in the background can be just the subtle, emotional pull that welcomes buyers inside your open house or house tour.

Tom Hignite, owner of Miracle Home Builders in Milwaukee, plays music during his open houses and tours, but he’s careful that his song choices fit the home’s vibe.

“It’s trying to create a sense that goes with the home,” Hignite told realtor.com®. “With a contemporary home, a lot of times it’s New Age … [it] sounds almost Zen-like. If it’s an older home, mansion-like, we’ll want to have classical music, maybe piano and violin music.” A property in an urban neighborhood may benefit from some jazz, he adds.

Researchers from Australia investigated whether music can truly turn a shopper into a buyer in studies conducted in 2015. Researchers found that study participants made meal choices that corresponded with the background music they heard. In a second part of the study, music also was found to make people want to spend more money than if no music was being played. Therefore, researchers concluded that music can add more perceived value to a product.

“Having some soft, soothing music playing at an open house does help with the sale,” Michelle Galli, a listing agent with Century 21 M&M in Los Banos, Calif., told realtor.com®. “It gives the prospect a calm, relaxing feeling … so they can picture themselves in the home in serenity.”

But the music choice is key, real estate pros say. You don’t want anything too loud and distracting, but you also don’t want anything too soft like “elevator” music, Hignite says. Instrumental jazz tends to be a good choice, agents say. For more insights on music choices, visit realtor.com®.

Source: “Tune Up Your Open House: How to Use Music to Sell Your Home,” realtor.com® (Oct. 12, 2017)

admin

For all of your Real Estate needs, place yourself in the competent hands of a career Realtor who is a Philadelphia native and Delaware County resident. Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both.

Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary.

Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that “perfect” property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently.

When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting – or exceeding – his clients’ expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame.

For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania… call Anthony DiDonato.