Sep 23

Real Estate Ads Target Instagram, Snapchat

Real Estate Ads Target Instagram, Snapchat

Real Estate Ads Target Instagram, Snapchat

Real Estate Ads Target Instagram, Snapchat

Do Instagram and Snapchat represent the new frontier for real estate marketing? Both companies recently started to integrate advertisements into their social platforms, opening up new avenues for real estate companies to reach the coveted millennial demographic of home buyers.

Last month, Instagram announced that for the first time, marketers can plan ad campaigns in a uniform fashion along with their marketing efforts on Facebook and Twitter by opening up its advertising API (application programming interface). Previously ads on Instagram were coordinated directly with an Instagram sales rep and were mainly used by big brands with unlimited time and budgets.

This move is believed to make Instagram a major advertising rival to Google and Twitter.

Instagram’s popularity is surging in recent years. A recent Pew Survey showed that their user base has doubled since 2012, with fifty-nine percent using the platform daily.

Some real estate firms are already making marketing moves on Instagram. Redfin, a brokerage based out of Seattle, rolled out a nationwide ad campaign on Instagram a few weeks ago. Redfin started using the social platform to target young buyers with listing photos and eventually wants to expand to engage with potential clients by posting DIY content, according to their spokesperson Angie Newman.

In addition to Instagram, real estate professionals wanting to reach a young demographic are seeking out advertising opportunities on Snapchat, which also recently began to integrate ads onto its social platform.

Snapchat maintains that their app is the best way to reach the 13-34 demographic, the highest population to use social media, and boasts that more than 60 percent of US mobile users are using their platform.

Source: “Real Estate Advertisements to Invade Instagram and Snapchat,” Realty Today (Sept. 9, 2015) and “Instagram just made a major move that will turn it into a huge advertising business,” Business Insider (Aug. 4, 2015)

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