Jan 19

New Rules For Real Estate on Facebook: Can I Still Post Listings on my Facebook Business Page?

On September 29, Facebook announced changes to real estate and vehicle listings on Facebook Marketplace.

In the age of social media, when most home buyers begin their searches online and with print media dying a slow death, most Realtors have moved the bulk of their marketing efforts to digital formats. If you go to any high-producing agent or group’s website, and you’ll find links to their social pages, likely including Facebook, Instagram, LinkedIn, Twitter, and if they’re really with it — TikTok. 

So it’s understandable that when real estate industry folks with Facebook Business pages began receiving emails Sept. 30 announcing upcoming changes to the way they would be able to market listings on Facebook, there was some panic in the air.

The email, which was from the Meta Business Help Center, announced that starting Jan. 30, 2023, Facebook Business pages would no longer be allowed to post either real estate or vehicle listings on Facebook Marketplace. This news trickled down through broker meetings, MLS meetings, and networking groups, and there were a number of agents who (incorrectly) interpreted the message to mean that they would no longer be allowed to post listings on their Facebook pages.

What The Facebook Business Pages Change Means For Realtors

What it actually means is that Realtors (or anyone, for that matter) will no longer be allowed to list real estate properties on Facebook Marketplace from their Business Pages. If that is a sales tactic they have used in the past — which, honestly, I don’t see Realtors in our area doing this, ever — they could still do it using their personal Facebook Page. This is in an effort to keep sales of real estate (and vehicles) on Marketplace between individuals, rather than letting big companies take over what is meant to be a person-to-person marketplace.

You may continue to post pictures, links, descriptions, and what-have-you about your listings on your Facebook Business Page. The ONLY thing the upcoming change affects is your ability to list your property on Facebook Marketplace — which you probably don’t do anyway.

Image by Gerd Altmann from Pixabay

©CandysDirt.com and Brenda Masse

admin

For all of your Real Estate needs, place yourself in the competent hands of a career Realtor who is a Philadelphia native and Delaware County resident. Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both.

Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary.

Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that “perfect” property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently.

When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting – or exceeding – his clients’ expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame.

For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania… call Anthony DiDonato.