Real Estate Ads Target Instagram, Snapchat Do Instagram and Snapchat represent the new frontier for real estate marketing? Both companies recently started to integrate advertisements into their social platforms, opening up new avenues for real estate companies to reach the coveted millennial demographic of home buyers. Last month, Instagram announced that for the first time, …
Category: News
Sep 22
Economists Bullish on Single-Family Rentals
Economists Bullish on Single-Family Rentals The single-family rental market will continue to stay strong for years to come, according to Frank Nothaft, chief economist for CoreLogic and former chief economist at Freddie Mac. Nothaft is bullish on the sector because the largest demographic cohort are 22- to 25-year-old millennials who are getting ready to …
Sep 21
Buyers Leverage More Tech in Home Searches
Buyers Leverage More Tech in Home Searches Buyers Leverage More Tech in Home Searches Daily Real Estate News | Friday, September 18, 2015 House-hunters are increasingly turning to the Internet for their home search, but they still say they need a real estate agent’s expertise, according to the National Association of REALTORS® Real Estate …
Sep 18
Housing Affordability Takes Another Dip
Housing Affordability Takes Another Dip As rising home prices continue to outpace income gains, Americans across the nation are finding it harder to buy, according to the National Association of REALTORS®’ latest reading of its Housing Affordability Index. The median price for a single-family home in the U.S. is up 5.8 percent from a …
Sep 16
College Major as Predictor of House Prospects?
College Major as Predictor of House Prospects? Graduates’ college major may have a lot to do with how much home they can afford later on, according to a new analysis by realtor.com®. For example, for engineering majors, they’ll likely be successful in the housing market. Out of 300 majors evaluated by realtor.com®, petroleum engineers …
Sep 15
Sellers Irk Home Buyers
Sellers Irk Home Buyers Home sellers can do lots of things that drive home buyers’ nuts, from playing mind games to taking things in the home when they move out that they shouldn’t have, says McKay Price, assistant professor of real estate finance at Lehigh University. Bankrate.com recently highlighted a few ways that sellers are …
Sep 14
Home Construction Is Trailing Job Growth
Home Construction Is Trailing Job Growth New-home construction is insufficient in the majority of metro areas and is likely to lead to housing shortages and unhealthy price growth, according to new research by the National Association of REALTORS®. In its analysis, NAR measured the volume of new-home construction to the number of newly employed …
Sep 11
Prices Squeeze Out Young Buyers
Prices Squeeze Out Young Buyers “One can say that we are having a nationwide housing cost problem,” says Lawrence Yun, the chief economist for the National Association of REALTORS®, in a new interview with The Huffington Post. Housing’s affordability problem remains a barrier particularly for first-time buyers wanting to enter the market. Indeed, the latest …
Sep 10
Fannie, Freddie Extend Foreclosure Timelines
Fannie, Freddie Extend Foreclosure Timelines Mortgage financing giants Fannie Mae and Freddie Mac are increasing the maximum number of days for a foreclosure sale in the majority of the country. Fannie Mae and Freddie Mac announced that 33 states would see an increase in the maximum number of allowable days for “routine” foreclosure proceedings. …
Sep 09
43% of Homes at High Natural Disaster Risk
43% of Homes at High Natural Disaster Risk About 35.8 million U.S. single-family homes and condos are located in counties with “high” or “very high” risk of a natural hazard, such as from hurricanes, wildfires, tornados, earthquakes, or floods, according to RealtyTrac’s 2015 U.S. Natural Disaster Housing Risk Report. That equates to an estimated …
Sep 08
Do an Annual Inspection
Remind Your Clients: Do an Annual Inspection Do your buyers think that once the home inspection is over and the concessions have been negotiated, they’re done? Remind them that their own annual inspection can save them a bundle by preventing headaches and spotting problems while they’re still minor. Outside the house, they can …
Sep 04
Were Low Interest Rates a Good or Bad Thing?
Were Low Interest Rates a Good or Bad Thing? “Could the Fed’s low interest rates come back to bite us?” That’s the question Bankrate.com recently posed to leading economists. The Federal Reserve has kept key interest rates basically at zero since December 2008, which has also helped keep mortgage rates at historically low levels. …