Dec 13
Facebook Says It Got More Ad Metrics Wrong Facebook’s metrics woes are getting worse. This fall, the social media giant revealed that it had overstated the average video advertisement view time for several years. Now, the company says it has miscalculated several other metrics too that also focus on how marketers’ ads are …
Dec 12
Broomall Fire Company Santa Claus Tour 2016 Dates, Times & Locations for Broomall Fire Company Santa Claus Tour 2016 Wednesday, December 14th, starting at 5:15 PM. All streets in the borders of Media Line Rd, West Chester Pike, Springfield Rd.,Sproul Rd & Paxon Hollow Rd. & Rt.#252 Thursday, December 15th, starting at 5:15 …
Dec 09
Holiday Décor Tips and Tricks for Sellers Some home sellers use the holidays to showcase the warmth and character of their home to potential buyers. But they need to be careful not to cover up their home’s finest attributes with their festivity. A recent article at Houzz provides some of the following tips for …
Dec 08
Follow-Up Info Homeowners Want From You Are you trying hard enough to keep in touch with past clients? You may want to reassess your efforts, as nearly half of homeowners say they don’t have a “go-to” real estate agent, according to the 2016 Homeowners Survey conducted by Happy Grasshopper, an email marketing software …
Dec 07
The Suburbs Are Having a Moment America largely remains a suburban nation. Younger generations threatened to change that, with many expressing a greater desire to live in urban locations, but their numbers lately are showing a shift to the suburbs. The suburbs are outstripping down towns in overall population growth, diversity, and younger residents, …
Dec 06
Should Buyers Factor in Climate Change? From floods to hurricanes, the weather could wreak havoc on a person’s home, and climate change may largely influence who is at risk, recent housing reports indicate. Given that homes are the most expensive asset to many people, “it’s foolish not to consider the long-term implications of …
Dec 05
Stop Mispronouncing These Real Estate Words! Several real estate words – particularly surrounding design and architecture – are frequently mispronounced or misused. Make sure you don’t look like an amateur by saying them incorrectly too. Linguists say when selling pricier homes, you may be even more likely to say a word incorrectly because of …
Dec 02
Freddie Mac Gives Nod to 4 eMortgage Vendors For home shoppers who prefer a more digital mortgage process, mortgage giant Freddie Mac has published a report with a list of companies that meet its requirements for eMortgages, including for creating, signing, and storing electronic promissory notes. Freddie Mac first began purchasing eMortgages from …
Dec 01
Homelessness Continues to Decline in U.S. Fewer people are homeless in the U.S., especially among families with children, veterans, and individuals who have long-term disabilities, according to HUD’s 2016 Annual Homeless Assessment Report to Congress. The report says that 549,928 people were homeless on a single night recorded in 2016, a 14 percent drop …
Nov 30
Wage Growth Is Giving a Boost to Affordability Recent increases in mortgage rates aren’t — yet at least — dampening home buyers’ purchasing power. In fact, housing affordability is at its best in a quarter-century, says Mark Fleming, chief economist for First American Financial Corp. Recent wage growth is helping to offset rising rates …
Nov 29
Plants Can Improve a Home’s Air Quality A study 30 years ago by NASA revealed that certain houseplants can help clean the air inside space stations, and studies since then have confirmed they may be able to do that for a home or office too. Further, studies have linked certain houseplants to an increase …
Nov 23
You’re Not Investing in Real Estate? Most real estate professionals are independent contractors, which means they’re largely on their own when it comes to putting money away for retirement. One way to prepare for the future is to buy investment property. Having an appreciating asset like that gives you something to sell when you’re …
