Oct 25
3 Marketing Excuses You Need to Dump Do you find yourself making excuses when it comes to your marketing? When some of these excuses enter your head, try to control them, a new article at Forbes.com warns. Otherwise, you risk falling into the trap of becoming a lazy marketer. This is what always has …
Oct 24
More Owners Are Remodeling: Be Their Guide For your outreach to past prospects, you may want to talk home renovation. There are growing signs that it’s top of mind among more home owners lately, and they might need some advice. Home renovation and repair spending are showing strong gains that are expected to continue …
Oct 21
More Single-Family Homes Are on The Way Builders started on more single-family homes last month, boosting production by 8.1 percent to a seasonally adjusted annual rate of 783,000 units, the Commerce Department reported this week. “Single-family starts posted their highest level since February and are consistent with builder sentiment, which has remained firm in …
Oct 20
Ways You Could Irk a Client as a Know-It-All “A great customer experience is one where customers feel good, even look good,” writes Forbes columnist Micah Solomon, a customer experience coach, trainer, and author. In the end, they’ll feel good about you then too. Yet, too often sales professionals are so concerned with …
Oct 19
New Mortgage Applications Up 3% This Week Even as rates were on the rise last week, mortgage application volume still managed to squeeze out a 0.6 percent increase on a seasonally adjusted basis, the Mortgage Bankers Association reports Wednesday. Total mortgage applications include those for refinancings and home purchases. Mortgage applications are now 18.5 …
Oct 18
A Home Owners’ Biggest Fear Seventy-five percent of Americans say they are concerned about losing housing, according to a survey conducted by The NHP Foundation, a not-for-profit provider of affordable housing. Their concerns stem from a fear of losing a job, perceived lack of affordable options, rising rental costs, and retirement. “Job loss is the …
Oct 17
Stay Out of Your Clients’ Spam Folder You know how annoying e-newsletters can be. They fill your inbox every day, and only a fraction of them are actually relevant to you. So imagine how your customers feel. If you’re using an e-newsletter to keep your clients and prospects informed of local real estate data or …
Oct 14
Where the Foreclosure Niche Still Makes Sense Foreclosures are falling across the country, with inventory plummeting nearly 30 percent year-over-year in August, according to a newly released report by CoreLogic. Completed foreclosures are now down 69 percent from its September 2010 peak – 37,000 in August compared to 118,221 in September 2010. Home …
Oct 13
What Really Makes Sellers Want to Move Home owners entering the market are motivated to sell desiring either an upgrade or a downsized home, finds a new survey conducted by realtor.com®. Home owners looking to move due to retirement or to lower their cost of living were the two biggest increases this year in …
Oct 12
Americans Want More Bathrooms at Home The share of new homes started with three or more full bathrooms is on the rise. That also reflects builders’ focus on the higher-end, larger homes since the end of the Great Recession. Twenty-seven percent of new single-family homes started in 2015 had three full bathrooms and 10 …
Oct 10
Your Clients Can Live Here on $40K or Less For home buyers or retirees looking to make their money stretch, they may still find plenty of places where they can relocate on a tight budget. AARP The Magazine recently highlighted 10 spots where buyers who live on less than $40,000 a year can …
Oct 07
Pinterest Strategies That Drive Web Traffic If you’re not already making Pinterest a part of your real estate marketing plan, you should probably reconsider. Many of your prospects already using the social platform and it’s proven to be a successful driver of website traffic. Whether you want to promote specific listings or want more …
