Jun 20

If All Else Fails, Wear a Panda Suit

If All Else Fails, Wear a Panda Suit

If All Else Fails, Wear a Panda Suit

 

Real estate pro Jessica Arnett wanted to attract more viewers to her listing in Spring, Texas, and she knew of one sure-fire way to do that: Wear a panda costume and take photos in the home in it for the listing ad.

Her gimmick may have worked too.

Arnett is selling a four-bedroom, 2.5-bathroom home for $199,900. For three weeks, the home has attracted little interest from potential buyers and only two showings.

Enter the appearance of a random panda suit in the listing photos, and more potential buyers are suddenly calling wanting to take a peek at the home.

Arnett read an article about a real estate professional who wore a giant bear suit to try to sell a home in England.

“I posted the story on my Facebook page and joked that I’d do that for my next listing,” Arnett says.

Her clients saw her Facebook post and thought that sounded like a good idea. So she put on a panda costume and posed in the listing photos.

“At first I thought it was crazy,” Arnett told realtor.com®. “I told the sellers, ‘I don’t know. It’ll make it seem like I’m not serious as a real estate agent. It might draw negative attention.’ But the seller had a sense of humor. He said, ‘we’ve had our house on the market for three weeks already; we need something different.’”

Ever since her panda-posing photos went live, Arnett has seen a dramatic increase in showing requests. In fact, there were 12 showings in just two days after the photos were posted.

“I’m just one of those people who will do anything to sell a house,” Arnett says. “As long as it’s legal, of course.”

 

Source: “How a Panda Suit Can Help Sell a Home,” realtor.com® (June 16, 2016)

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