Apr 28

Open Houses Showcase High-Priced Artwork

Open Houses Showcase High-Priced Artwork

Open Houses Showcase High-Priced Artwork

Open Houses Showcase High-Priced Artwork

Real estate and staging professionals of luxury listings are turning to high-priced, original artwork to dress up their open houses and offer up another pull for potential home buyers to visit.

Some professionals are coordinating with art galleries to rent original art pieces to hang during home showings. The pieces then are for sale too.

Real estate professionals and the art galleries “say it’s a win-win: The pieces make the homes feel more luxurious and one-of-a-kind, and the art is more likely to be sold if it’s brought to a place where wealthy buyers are sure to pass through,” the Los Angeles Times reports.

For example, in staging a renovated estate in Pacific Palisades in the Los Angeles area, developers hung Picasso sketches, artwork by David Hockney and Donald Sultan, a Vija Clemins ocean lithograph, and two Ethan Murrow drawings. Nearly all of the pieces “reference California or classic Western imagery,” Janus Cercone, principal of Jaman Properties in Los Angeles, told the Los Angeles Times. Cercone says the galleries usually offer the artwork to lend for free, but she then spends thousands of dollars on insurance, professional art packers, transporters, installers, and around-the-clock armed security.

“It adds up,” Paul Lester, principal partner at the Agency, told the Times. “But it definitely creates a secondary level of depth and gives more credibility to the house itself because there’s a richness to it, a fullness you don’t get from a lot of the staging art you see.”

Source: “Elite Home Stagers Decorate with Gallery, Museum Art,” Los Angeles Times (April 23, 2016)

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