Jan 15

How to Celebrate 100 Years of REALTORS®

How to Celebrate 100 Years of REALTORS®

 

How to Celebrate 100 Years of REALTORS®

How to Celebrate 100 Years of REALTORS®

 

This year marks the centennial of the REALTOR® mark. The National Association of REALTORS® adopted the term “REALTOR®” 100 years ago to identify that its members are committed to protecting property ownership.

To celebrate, NAR has launched a website for REALTORS® to submit pictures and stories that highlight the work they’ve done across the nation.

“In 2016, we are proud to celebrate 100 years of distinction of REALTORS® and the power they hold in protecting the American dream, advocating for property ownership and healthy communities, and making tomorrow a better place to live,” NAR notes on the site.

NAR’s latest consumer advertising campaign also focuses on defining the value of the REALTOR® brand. The campaign sets out to help consumers understand how REALTORS® offer a competitive edge and greater insights into local markets, serve as consumer advocates, and form connective tissues in their communities. The campaign uses the “Get REALTOR®” logo, and NAR is asking its members to watch for the messaging on social, digital, radio, and television platforms beginning later this month and into early February.

Source: “REALTOR®: Celebrating 100 Years of Distinction,” RISMedia (Jan. 13, 2016)

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