Mar 16

The Social Media Networks Businesses Hate

The Social Media Networks Businesses Hate

The Social Media Networks Businesses Hate. Image courtesy of khunaspix / FreeDigitalPhotos.net

The Social Media Networks Businesses Hate. Image courtesy of khunaspix / FreeDigitalPhotos.net

Small business owners have a love-hate relationship with Facebook. The social network can be great for staying connected to clients and prospects, but it’s difficult for small business owners to maintain their business pages, according to a recent survey from Manta.com, a network to find local businesses.

Manta.com recently polled more than 1,200 small business owners to find out which social media network is the hardest for them to maintain. Facebook landed No. 1 on the list, with 18 percent of small business owners answering that maintaining their Facebook page is the most taxing on their business.

LinkedIn was only a struggle for 10 percent of small business owners, but landed No. 2 on the list, while Twitter followed at No. 3 with 9 percent saying the social network is tough for them to maintain.

Small business owners are increasingly turning to social media to connect with consumers, though some owners may be finding their networks difficult to maintain and with little pay off. This may be because, as Forbes.com contributor Ian Altman notes, they spend too much time making sales pitches rather than highlighting how they can help their prospects. Altman, author of “Same Side Selling” and “Upside Down Selling,” says businesses using social networks need to emphasize in their contacts how they can help their network rather than constantly selling something.

Bottom line: “The goal of a community is not in raw numbers,” Altman notes. “If you measure impressions and shares, you might be missing the point of connecting. If the person who connected to you knew you’d be sending them a daily message promoting yourself, they might not have accepted the connection in the first place. Rather, you want to attract like-minded people where you an add value.”

Source: “The Social Media Platforms Small Business Owners Hate Most,” Forbes.com (March 2015) and “Annoying Social Media Tactics That Cost You Business,” Forbes.com (March 10, 2015)

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