Feb 17

SentriKey to Provide a Seamless, Secure Property Access Experience

SentriKey to Provide a Seamless, Secure Property Access Experience

Many brokers and agents will soon have a new showing-service option. SentriLock LLC, a leading real estate tech provider, has announced that it will launch its SentriKey Showing Service product for all of its current lockbox customers on March 31. It will be widely available to all REALTOR® associations and multiple listing services later in the year. The service will be available to all agents and brokers, regardless of which lockbox provider your MLS uses.

SentriLock, a wholly owned subsidiary of the National Association of REALTORS®, has been assessing the need for a new product over the past year in light of growing industry consolidation in the showing service space.

“Our board directed us to develop a solution to address the growing lack of choice in this technology sector, given the natural fit with our current lockbox business,” says Scott Fisher, founder and CEO of SentriLock. “With recent industry acquisitions, this validates the decision that a trusted partner is needed more than ever to ensure REALTORS® have a choice in showing service solutions. We did this with great success in the lockbox space 18 years ago and look forward to extending this approach into showing services.”

Zillow’s announcement Wednesday that it is acquiring the ShowingTime platform raised concerns for some real estate professionals about the security of their data.

SentriKey says its commitment to safeguarding data entered into the system will be just as vigorous as the measures that SentriLock uses to protect clients’ homes.

For those who use SentriLock, the showing system will be accessible using the same secure, easy-to-use mobile app and website that customers already use to open and manage their lockboxes. SentriLock is used by over 350 MLSs and REALTOR® associations and by over 350,000 users. The lockbox system will be integrated into the showing scheduling platform, a first for the industry, to create a seamless access experience. The system will improve client and agent experiences and enhance business productivity. The new platform leverages artificial intelligence to create a virtual assistant that frees agents from administrative tasks associated with setting up showing appointments.

“Consumers rely on the assistance of a trusted real estate professional to guide them through one of the most complex and consequential transactions of their life,” says NAR CEO Bob Goldberg, “and the development of SentriKey is part of our ongoing effort to ensure our members have the tools they need — best-in-class solutions — when working with buyers and sellers.” For decades, the embrace of disruption has been a central tenet at NAR. That principle guided not just the creation of Sentrilock but also the founding of realtor.com, the country’s first listing portal, 25 years ago, Goldberg says. “Now, of course, free online listings are a foregone conclusion for anyone selling or buying a home,” he says. “Ultimately, we took a potential disruption and turned it into an opportunity. I’m confident SentriKey will have the same effect.”

As part of this ongoing and multi-faceted push, NAR’s Strategic Business, Innovation and Technology (SBIT) group was created to accelerate business performance for both members and consumers by delivering innovative products, services, and cost savings benefits through its partnerships. Through its strategic investment subsidiary, Second Century Ventures (SCV), and the REACH technology accelerator, NAR works with over 100 technology companies that are transforming the real estate industry across the entire real estate ecosystem.

Notable examples include digital platforms like DocuSign, the leader in e-signature services, and Notarize, which is paving the way in remote notarization. Innovative entities like these make it possible to transact online with secure, contact-free platforms. Other companies helping digitize the transaction include Glide, which offers a quick and effective way to manage disclosure forms, and Modus, which is bringing ease of mind to the closing process.

Learn more by visiting http://www.sentrilock.com and navigating to the SentriKey Showing Service page.

©National Association of REALTORS®
Reprinted with permission

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