Dec 13

Facebook Says It Got More Ad Metrics Wrong

Facebook Says It Got More Ad Metrics Wrong

 

Facebook Says It Got More Ad Metrics Wrong

Facebook Says It Got More Ad Metrics Wrong

 

Facebook’s metrics woes are getting worse. This fall, the social media giant revealed that it had overstated the average video advertisement view time for several years. Now, the company says it has miscalculated several other metrics too that also focus on how marketers’ ads are performing.

In a new blog post, Facebook says a fix will be coming in mid-December to correct tallies from video posts and shares of live video posts. The company is also working on a fix between discrepancies of “like” and “share” button counts that are calculated by its Graph API. Further, Facebook says totals generated by entering a URL into the search bar of Facebook’s mobile app also may be miscounting. Facebook says it will overhaul its methodology for estimating reach for advertising campaigns too. The company said its update should increase or decrease ad-reach estimates by less than 10 percent.

“We are working to resolve this issue so that the like and share button metrics and our mobile search query metrics match up, and we will notify partners as soon as we have an update,” Facebook wrote in its blog post.

Facebook faced scrutiny earlier this year when it had been revealed an inflated number of average video ad view time metrics for the last two years. Facebook apologized for the errors, and it also assured users that the metric did not affect billing. In November, Facebook revealed four more metrics were being miscalculated (the number of full video views, time spent on Instant Articles and monthly and weekly reach of marketers’ posts).

To find the latest on Facebook’s metric updates, the social media network has created a page devoted to informing users about updates as they come available.

Source: “Metrics FYI: Estimated Reach, Streaming Reactions and Graph API,” Facebook Newsroom (Dec. 9, 2016) and “Facebook Says It Has Miscalculated Several More Engagement Metrics,” Forbes.com (Dec. 9, 2016)

admin

For all of your Real Estate needs, place yourself in the competent hands of a career Realtor who is a Philadelphia native and Delaware County resident. Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both.

Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary.

Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that “perfect” property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently.

When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting – or exceeding – his clients’ expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame.

For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania… call Anthony DiDonato.