Buzzwords That Bump Up a Sales Price
Buzzwords That Bump Up a Sales Price
Certain words included on the MLS public remarks section about your listing can help bring about a higher sales price than ads that don’t have any comments, finds real estate data firm CoreLogic.
The firm analyzed the public comments on 81,025 MLS-listed property sales between January 2015 and January 2016 in Los Angeles County. Researchers then grouped the comments into three categories: location, condition, and design. They found that keywords related to great locations, such as “overlook,” “step” (as in, steps to the beach), “hill,” and “park” sell for a higher final price than those that do not list such positive location attributes.
The study also found that in describing property condition words like “finish” and “best” tended to net higher sales prices. Also, in describing design, researchers found the following buzzwords: “slide,” “central” (central AC), “dual” and “Spanish” (Spanish style) to result in higher sales prices.
In general, the researchers concluded: “properties in good locations, under good conditions, and with desirable designs are more attractive than properties without these attributes. These attributes are true measurements of the properties and, in many ways, contribute more to the prices than expected by the sellers/REALTORS®, if marketed appropriately.”
Source: “Good Words Don’t Cost Much, But Can Accomplish A Lot When Selling a Home,” CoreLogic Insights Blog (Aug. 18, 2016)
